ServeIQ
Our own white-label point-of-sale: an iPad till, a staff app and a retail POS, branded and adapted for each restaurant or store that runs it.
- 3apps: tablet till, staff app, retail POS
- White-labelbranded for every client
- Restaurants + retailfrom one platform
ServeIQ is our own product. We license it white-label and adapt it to each restaurant or store, or use it as the starting point for a fully custom POS.

The brief
Restaurants were juggling one app for the till, another for reservations, a spreadsheet for staff rotas and a separate tool for marketing. We built ServeIQ so the whole floor, the kitchen, the staff and the promotions run from one system, and so we can brand and tailor it for each client.
The result
Ordering, the floor plan, reservations, staff, loyalty, marketing and reporting run from one system, and each client gets it under their own brand.
One system, front of house to back office
Staff take orders on the tablet or their phone. Managers run the floor, promotions and reports from the same place.
The tablet till
Built with Flutter for iPad
- Multiple menus, modifiers, deals and combos
- Dine-in, take-away and delivery orders, taken seat by seat
- Built-in loyalty points and discounts at checkout
- Send the order and take payment from the order summary
Floor and reservations
The whole floor on one screen
- Live floor plan by room and floor, with colour-coded table status
- Merge and move tables in a tap
- Reservations, waitlist and history with arrival status
- Chat with customers about their booking
Promotions and marketing
Built into the till, not bolted on
- Bulk email and SMS campaigns to customer groups
- Presets for seasonal offers and promo codes
- Catering, social media and keyword ranking tools in one tab
The staff app
Built with Flutter for iOS and Android
- Waiters manage tables, reservations, dine-in and collection orders
- Weekly schedules and shift reports
- Admin reports by tender, category and combo, and table status at a glance
The retail POS
The same platform for shops
- Catalogue by category, with size, colour and live stock
- Barcode search, park and retrieve sales, sale history
- Per-line quantity, price, discount and notes
Screens from the product





What it runs on
Flutter apps on tablets and phones, talking to a REST API backend built with .NET and Node.js.
Built with
- Flutter
- Dart
- .NET
- Node.js
- REST APIs
Services used
More work
All work
MarketplaceA UK marketplace where independent sellers list car parts and drivers find the right fit, with vendors paid automatically through Stripe Connect.
CRM and ERPOne system that runs a custom tailoring business from the first lead to the final delivery, across a web dashboard and two mobile apps.
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